One Part Scissors designed a new website for the Vitaforce brand in partnership with Prestige Solutions.
The new website has a very clean, minimal, neutral style and palette, which allows each of the colourful product ranges to shine without clashing with an overall website colour scheme - the Vitaforce product range is large, and colourful, so having a neutral backdrop to the range works well.
The website has links to the Juniva online shop for all products, which allows a direct call-to-action on the Vitaforce products, something that has been missing in the brand's online presence to date.
The website features a comprehensive resource of knowledge for professionals and home users alike in the form of the Nutrients database, which offers a wide range of information on natural remedies.
One of the major elements that Vitaforce focusses on is the Wellness Wheel - a circular device that allows site visitors to navigate the product range through a range of health conditions, or product categories, or simply alphabetically. The Wellness Wheel also allows visitors to browse the Nutrients database.
The contacts section
Product Category pages feature striking imagery to unite each section.
Professionals can register and login to access more details Nutrients content.
Product range pages features tiles for the products that offer immediate 'Buy Now' call-to-action links.
A further resource is available in the form of the 'Your Wellbeing' blog where Vitaforce offers useful information, as well as an 'Ask our Experts' form that users can complete to ask questions.
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