ST LEGER & VINEY Annual Sale Campaign
ST LEGER & VINEY's Annual Fabric sale is a major event in the ST LEGER & VINEY calendar, and OPS has been working with ST LEGER to ensure the message of the sale is communicated effectively to their customers. The theme of the sale has something of a vintage circus vibe. The campaign covered several bases ranging from newspaper adverts and social media, to flyers and an email campaign.
Below is some of the artwork from the campaign.
The Annual Sale advert appeared in the following Caxton Newspapers: Fourways Review, Northcliff Melville Times, Randburg Sun, Rosebank Gazette, Sandton Chronicle. The advert also appeared in the Home Weekly section of the Sunday Times.
Artwork for the The Annual Sale newspaper advert.
Email Signature were added to all outgoing emails from ST LEGER to promote the sale.
Promotional Emailers kept consistency with ST LEGER's normal emailers
Flyers and Posters were used to promote the sale in key areas and in the ST LEGER Showrooms.
ST LEGER's Facebook Timeline Cover photo was used to promote the sale.
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