OSRAM Makro Point-of-Sale
One Part Scissors has recently created marketing materials for shelving inside the Makro stores, to inform the customer and promote the OSRAM range of products. Studies completed by OSRAM internationally have shown that even consumers who deem themselves to be very comfortable buying lights "often buy the wrong lamp type". This is due to the wide range of options, bases, and light colours available. Added to this is the challenge of moving people away from traditional lighting options towards energy-saving options such as LED, compact fluorescent and other energy saving solutions.
OPS created a range of info panels to stand next to the products which informs the customer on the varieties of base types, the lamp colours, and the energy saving benefits available in other products. The info boards are already in place at Makro Woodmead, and will begin rolling out to other locations shortly.
Energy Saving Options Panel and LED Lamps Panel
Halogen Energy Saving Panel and Compact Fluorescent Panel
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