Travel Emporium Tumblr Site
One Part Scissors recently created a Tumblr website for The Travel Emporium. The theme is very versatile in that it allows The Travel Emporium to quickly and easily change the colour scheme as well as the background image of the site, and making use of the Tumblr blogging platform means that adding content is exceptionally easy.
The Tumblr platform has a very unique take on blogging, which makes "reblogging" other blogs content very easy, which begins to spread the influence of the site, if the content is sufficiently interesting. Posts are 'tagged' to classify them, which helps people find your content. Building a web presence on the Tumblr platform is a great cost effective option for clients who don't have the budget to create a fully functional content managed website.
Tumblr allows for easy content management, although a full website offers a more robust platform, with potential to build a larger, more complex site (See our larger sites based on Content Management Systems here)
The Tumblr system is also very social at it's core, with all Tumblr users interacting with the site through a dashboard which aggregates the content of all the blogs they are following. This idea of allowing your visitors to "pull" your content to themselves is the way things are moving on the web - gone are the days of it being acceptable to "push" your message into their inboxes. People are much more comfortable allowing your news to be shown in their Facebook News Feed or Tumblr Dashboard - because they have opted in, rather than having been accosted.
A Travel Emporium Story in the Tumblr Dashboard
The Tumblr site also feeds all posts directly into the Facebook Page to further spread the content from the website.
Visit the Travel Emporium website at travelemp.co.za
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